Human Centered Design

Tunapanda Institute does market research for different companies and organizations in Nairobi, East Africa and beyond. We are dedicated to providing high-quality market research services to our clients from different parts of the world. We employ human centered design, which starts with the people we are designing for and ends with the new solutions which are always tailored to suit the needs of our beloved clients. HCD(Human Centered Design) fused with agile development makes our work even more meaningful to our clients, because before we deliver the final product, our clients have their say after each and every sprint/phase of the product development. This makes us among the best experts in product testing, product development, human centered design, and market research at large.


Some of our happy clients include:

Product Design & Development

Certell – We worked with this US-based organization that serves to educate people in the rural areas of Namibia about foundational economics knowledge and financial literacy. We performed a series of HCD(Human Centered Design) research activities for them and came up with an app, called Funzo, which is available in Google Play Store. We did the research in some of the remotest parts of Kenya such as Kinangop and Samburu, featuring the students from those areas, who share the same environment and experience as those in Namibia.

Primary Research

MIT Media Lab – We worked with them to research on digital currency division, interviewing “mama mbogas” (vegetable sellers) about their use of mobile phones and banking services.

Read and Prosper, a US-based literacy promotion organization. We conducted a research on the local people’s (Kibera) reading cultures and habits to come up with a “reading product” that suits their needs.